Privacy policy

Privacy Policy

Last updated: August 18, 2026

Dentterity respects your right to privacy and is committed to processing personal data lawfully, fairly, and transparently in accordance with Regulation (EU) 2016/679 (the General Data Protection Regulation – GDPR), Romanian Law No. 190/2018, and other applicable data protection legislation.

This Privacy Policy explains what personal data we collect, why we process it, how long we retain it, with whom it may be shared, and what rights you have in relation to your personal data.

This Policy applies when you visit www.dentterity.com, create a customer account, place an order, contact us, subscribe to marketing communications, or otherwise interact with Dentterity.

1. Data Controller

The controller responsible for the processing of your personal data is:

Dental Retreat Agency SRL
Tax Identification Number (CUI): 43965412
Trade Register No.: J5/765/23.03.2021
Registered office: Str. Ciocârliei, Bl. X8, Ap. 14, Aleșd, Bihor, Romania
Email: contact@dentterity.com

Dental Retreat Agency SRL operates the Dentterity brand and online store.

For any request concerning your personal data or the exercise of your data protection rights, you may contact us using the email address above.

2. Personal Data We Collect

Depending on how you interact with Dentterity, we may collect and process the following categories of personal data.

Identification and Contact Information

This may include:

  • first and last name;

  • shipping address;

  • billing address;

  • company name, where applicable;

  • tax identification information, where applicable;

  • telephone number;

  • email address.

Order Information

This may include:

  • products ordered;

  • order history;

  • order value;

  • selected payment method;

  • order and fulfilment status;

  • shipping and tracking information;

  • returns;

  • refunds;

  • warranty or conformity requests;

  • communications relating to an order.

Payment Information

Online payments are processed through authorized payment service providers.

Dentterity does not store or have access to your complete payment card details.

Depending on the payment method and payment provider, information processed in connection with a transaction may include:

  • cardholder name;

  • limited or masked card information;

  • transaction identifiers;

  • payment authorization or confirmation;

  • payment status.

Where Cash on Delivery is available, information necessary to administer and reconcile the payment may also be processed.

Customer Account Information

If you create a customer account, we may process information such as:

  • your name and contact details;

  • authentication information;

  • order history;

  • saved addresses;

  • account preferences.

Authentication credentials are handled through the technical systems used to provide the customer account functionality.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically, including:

  • IP address;

  • browser type;

  • operating system;

  • device type;

  • browser language;

  • pages viewed;

  • date and time of visits;

  • session and interaction information;

  • referral source;

  • interactions with the website.

Some of this information is collected using cookies, pixels, tags, SDKs, and similar technologies.

Further information is available in our Cookie Policy and through the cookie preference tools available on our website.

Communications With Us

If you contact Dentterity through email, contact forms, social media, telephone, or another communication channel, we may process:

  • your contact information;

  • the content of your message;

  • attachments you provide;

  • information relating to your order;

  • the history of our communications with you.

Marketing and Advertising Information

Where permitted by applicable law and, where required, with your consent, we may process information relating to:

  • newsletter subscriptions;

  • marketing preferences;

  • interactions with marketing emails;

  • interactions with advertisements;

  • website activity associated with advertising campaigns;

  • referral or affiliate links and discount codes;

  • campaign attribution and conversion information.

3. Why We Process Your Personal Data

We process personal data only where we have an appropriate legal basis.

Processing and Fulfilling Orders

We use personal data to:

  • receive and confirm orders;

  • process payments;

  • issue invoices;

  • prepare orders;

  • arrange shipping and delivery;

  • provide tracking information;

  • administer Cash on Delivery where applicable;

  • manage returns and refunds;

  • handle warranty or conformity requests;

  • communicate with you about your order.

Legal basis: Article 6(1)(b) GDPR – performance of a contract or steps taken at your request before entering into a contract.

Certain invoicing and accounting activities are also performed to comply with legal obligations under Article 6(1)(c) GDPR.

Customer Accounts

Where you choose to create an account, we process the information necessary to provide and administer account functionality, including access to order history and saved information.

Legal basis: Article 6(1)(b) GDPR and, where appropriate, Article 6(1)(f) GDPR.

Customer Support

We process information to:

  • respond to questions;

  • provide customer service;

  • resolve complaints;

  • assist with orders;

  • provide technical support;

  • manage returns and other post-sale requests.

Legal basis: Article 6(1)(b) GDPR and/or Article 6(1)(f) GDPR, depending on the nature of the request.

Legal, Accounting and Tax Obligations

We process and retain certain information where necessary to comply with:

  • accounting obligations;

  • tax requirements;

  • invoicing requirements;

  • record-keeping obligations;

  • lawful requests from competent authorities.

Legal basis: Article 6(1)(c) GDPR.

Fraud Prevention and Security

We may process information where necessary to:

  • detect and prevent fraud;

  • identify suspicious transactions;

  • protect customer accounts;

  • secure our website and IT infrastructure;

  • prevent unauthorized access or abuse.

Legal basis: Article 6(1)(f) GDPR – our legitimate interest in protecting our business, customers, systems, and transactions.

Website Improvement and Analytics

We may analyze how our website and services are used in order to:

  • improve website functionality;

  • identify technical problems;

  • understand website performance;

  • improve the customer experience;

  • develop our products and services.

Depending on the technology involved, processing may be based on our legitimate interests or on your consent where consent is required for the use of non-essential cookies or similar technologies.

Email Marketing

Where required by applicable law, we send promotional emails only after obtaining your consent.

These communications may include:

  • news;

  • product information;

  • promotions;

  • discounts;

  • new releases;

  • other Dentterity marketing communications.

You may withdraw your consent at any time by using the unsubscribe link contained in our emails or by contacting contact@dentterity.com.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Advertising and Measurement

Where permitted by applicable law and, where required, after obtaining your consent, we may use advertising and analytics technologies to:

  • measure advertising performance;

  • understand conversions;

  • create or measure advertising audiences;

  • show relevant advertisements;

  • understand how users interact with our website following an advertisement.

These activities may involve advertising and analytics providers such as Meta, Google, TikTok, or other providers used by Dentterity.

4. Legal Bases for Processing

Depending on the circumstances, we process personal data on one or more of the following legal bases:

  • performance of a contract – Article 6(1)(b) GDPR;

  • compliance with a legal obligation – Article 6(1)(c) GDPR;

  • legitimate interests – Article 6(1)(f) GDPR;

  • consent – Article 6(1)(a) GDPR.

Where processing is based on legitimate interests, we consider the relevant interests and the potential impact on your rights and freedoms.

Where processing is based on consent, you may withdraw that consent at any time.

5. Who We Share Personal Data With

Dentterity does not sell your personal data.

We may share personal data with service providers and other recipients only where reasonably necessary to operate our business, fulfil orders, comply with legal obligations, or provide our services.

These recipients may include:

E-commerce and Hosting Providers

Our online store is operated using Shopify and associated infrastructure and services.

Shopify may process personal data as necessary to provide the e-commerce platform and related services.

Payment Service Providers

Payment information may be processed by authorized payment providers made available through our checkout.

These providers process payment information according to their respective roles and privacy obligations.

Shipping, Logistics and Fulfilment Providers

We may share information such as your name, address, telephone number, email address, and order information with:

  • courier companies;

  • postal operators;

  • fulfilment providers;

  • warehouse and logistics partners;

where necessary to deliver, track, return, or otherwise manage your order.

Invoicing and Accounting Providers

Information necessary for invoicing, accounting, and compliance may be processed through providers used by Dentterity, including electronic invoicing services such as FGO, as applicable.

IT and Website Service Providers

We may use providers that assist with:

  • website functionality;

  • hosting;

  • technical maintenance;

  • cybersecurity;

  • email delivery;

  • customer support;

  • Shopify applications and integrations.

Analytics and Advertising Providers

Subject to applicable law and your cookie/marketing choices, personal data or online identifiers may be processed by providers used for analytics, advertising, and campaign measurement, including providers such as:

  • Meta;

  • Google;

  • TikTok;

  • other analytics or advertising providers integrated into our website.

Professional Advisers and Public Authorities

Where necessary, information may also be disclosed to:

  • accountants;

  • lawyers;

  • auditors;

  • insurers;

  • courts;

  • tax authorities;

  • consumer protection authorities;

  • law enforcement or other competent public authorities,

where required or permitted by applicable law.

6. International Transfers of Personal Data

Some of our service providers may process personal data outside Romania or outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we take appropriate steps to ensure that the transfer complies with applicable data protection legislation.

Depending on the destination and provider, these safeguards may include:

  • an adequacy decision adopted by the European Commission;

  • Standard Contractual Clauses approved by the European Commission;

  • supplementary safeguards where appropriate;

  • another legally recognized transfer mechanism.

International transfers may occur, for example, in connection with e-commerce infrastructure, cloud services, analytics, advertising, payment processing, or other technology providers.

7. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and for any additional period required by applicable law.

Retention periods may vary depending on the type of information and purpose of processing.

In general:

  • order, transaction, invoicing, and accounting information is retained for the periods required by applicable fiscal and accounting legislation;

  • customer account information is retained while the account remains active and thereafter where necessary for legal, contractual, or legitimate business purposes;

  • customer service communications may be retained for as long as necessary to resolve the request and subsequently where necessary to establish, exercise, or defend legal claims;

  • marketing information is retained until consent is withdrawn, the individual unsubscribes, or the information is no longer required for the relevant marketing purpose;

  • cookie and analytics information is retained according to the applicable technology, consent settings, and provider retention periods.

When personal data is no longer required, it will be deleted, anonymized, or otherwise handled in accordance with applicable law.

8. Cookies and Similar Technologies

Dentterity uses cookies and similar technologies to support:

  • essential website functionality;

  • shopping cart and checkout functionality;

  • security;

  • remembering user preferences;

  • analytics;

  • website performance measurement;

  • advertising measurement;

  • personalized or relevant advertising, where permitted.

Cookies and similar technologies that are not strictly necessary are used only in accordance with applicable consent requirements.

Where required, you can accept, reject, or manage non-essential cookies through the cookie consent tools available on the website.

For further information, please see our Cookie Policy.

9. Data Security

Dentterity implements appropriate technical and organizational measures designed to protect personal data against unauthorized access, unlawful disclosure, alteration, accidental loss, or destruction.

Measures may include, where appropriate:

  • encrypted connections such as HTTPS;

  • access controls;

  • authentication mechanisms;

  • restricted access to personal information;

  • security measures provided by our e-commerce and technology providers;

  • system monitoring and maintenance.

However, no electronic system or method of transmission can guarantee absolute security.

Customers are responsible for keeping their account credentials confidential and should not disclose passwords or authentication information to other persons.

10. Your Data Protection Rights

Subject to the conditions established by applicable law, you may have the right to:

  • obtain confirmation as to whether we process your personal data;

  • access your personal data;

  • request correction of inaccurate or incomplete data;

  • request deletion of personal data;

  • request restriction of processing;

  • receive certain personal data in a portable format;

  • object to certain processing based on legitimate interests;

  • object to direct marketing;

  • withdraw consent at any time where processing is based on consent;

  • exercise rights relating to certain automated decision-making and profiling;

  • lodge a complaint with a competent supervisory authority.

These rights are not absolute and may be subject to legal conditions or exceptions.

To exercise your rights, contact:

contact@dentterity.com

We may request information reasonably necessary to verify your identity before responding to certain requests.

We will respond within the time limits required by applicable data protection law.

11. Supervisory Authority

If you believe that the processing of your personal data infringes applicable data protection legislation, you have the right to lodge a complaint with the competent supervisory authority.

In Romania, the competent authority is:

Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal (ANSPDCP)
National Supervisory Authority for Personal Data Processing

Website: www.dataprotection.ro

If you reside in another country, you may also have the right to contact the competent data protection authority available to you under applicable law.

The right to lodge a complaint does not affect any other administrative or judicial remedy available to you.

12. Children's Privacy

Dentterity's products and services are intended for persons capable of entering into legally binding transactions.

We do not knowingly seek to collect personal data from children in circumstances where parental or other legally required authorization would be necessary.

If we become aware that personal data has been collected from a child in violation of applicable law, we will take appropriate steps to delete or otherwise lawfully process that information.

13. Automated Decision-Making

Dentterity does not currently make decisions producing legal effects or similarly significant effects on customers based solely on automated processing within the meaning of Article 22 GDPR.

Our e-commerce, payment, security, or fraud-prevention providers may use automated systems as part of their services.

Where legally required, information concerning such processing will be provided by the relevant provider or by Dentterity as applicable.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect:

  • changes in applicable legislation;

  • changes to our services;

  • new technologies or website functionality;

  • changes to our service providers;

  • changes to our data processing activities.

The current version will be published on this page together with the date of the latest update.

Where required by applicable law, we will provide appropriate notice of material changes.

15. Contact

For questions regarding this Privacy Policy, the processing of your personal data, or the exercise of your data protection rights, please contact:

Dental Retreat Agency SRL
Dentterity

Tax Identification Number (CUI): 43965412
Trade Register No.: J5/765/23.03.2021
Registered office: Str. Ciocârliei, Bl. X8, Ap. 14, Aleșd, Bihor, Romania
Email: contact@dentterity.com

We take the privacy and security of personal data seriously and use reasonable measures to process personal data in accordance with applicable data protection legislation.